Newsletter01

Stats…..Did you know?

We have a 7% ‘reach’ amongst 25 – 34 year olds. 
64% of our users are from the lucrative ABC1 category. 
55% of our visitors are female
83% of our readers are in regular employment
65% of our readers visit at least once per month.
78% of our readers are urban dwellers, with the remaining 22% living in rural areas
81% of our readers have Broadband
11% of our users connect from home. 18% connect from work. 13% connect from school/college. 25% connect from an Internet café. 32% connect from ‘other’.
3% of Irish people have paid for a course online in the past month

32% of our users have paid for a flight online in the past month
17% of our readers have bought concert/cinema tickets online in the past month
22% have paid for hotels/accommodation online in the past month
11% have paid for mobile phone top-ups in the past month

 71% of our users have credit cards
36% have a mortgage
100% of our users have a mobile phone

We have an audience ‘reach’ of 5% of Internet users.
 
We have more readers than Hotpress.com, Recuitireland.com, Breakingnews.com, Irishexaminer.com and we are joint with Independent.ie and Pigsback.com.

Re-Brand
Following feedback from agencies, corporate clients and students alike, we have re designed our websites.
 
" Better navigation
" Cleaner appearance
" More user friendly
                                               
Nightcourses.com was the first of the 6 sites to get a much needed face lift.
Post grad.ie and NIcourses.com are next. We hope to have the new fresh look revealed across the network by mid November.
 
We have the technology, design, capacity and the vision to allow any format of advertising on our sites!
 
Each site will have its on personality represented by a colour. The consistency through the network identifies our brand and can do the same for yours.
 
Check them out http://www.postgrad.ie/newdesigns/

National Guide to Postgraduate Studies
The National Guide to Post Graduate Studies 08/09 underway............
This is our 5th edition, and will hit hundreds of colleges and shops nationwide in January.
 
This year we open with a dedicated careers section, broken down by sector and will include Financial and Accounting, Technology, Retail, Medical and Pharmaceutical and much more.
 
It has a 12 month life cycle with a high pass over readership. It has a high pass-on readership on account of its availability in libraries, colleges and HR libraries in business nationwide.
 
In recent years 20,000 are purchased and a further 19,000 downloads from www.postgrad.ie
 
Have a look at the online demonstration for further information www.postgrad.ie/democareers

The Youngsters
After organised research with school groups we decided to change the name www.daycourses.com to www.gotocollege.ie
 
Not only does it fit better in our family of websites, it sparks the interest and elevates the right attitude about further education and learning.
 
For clients seeking to attract students between 16 and 18, gottocollege.ie offers direct exposure to 63,000 impressionable, tech – savvy users per month.

Northern Ireland
Traffic on the NI Courses.com has seen a huge increase in traffic. Clients struggling with cross border campaigns or products or services applicable up north, nicourses.com provides a UK version of the network designed for residents or those moving up to Northern Ireland.
 
Check it out www.nicourses.com